Wednesday, November 2, 2011

Considerations for deciding between native and Web mobile apps

What should we use a Mobile web or Native apps and for what type of applications? This question popped in my head whilst reviewing a mobile solution that we plan to launch.

After some reading I learnt -various factors that one needs to bear in mind before deciding either way, they are -

1) Market/User segmentation
2) Development and maintenance cost
3) Distribution and channel support
4) User experience and expectations
5) Off-line operation
6) Time to market
7) Development skills and capabilities
8) Data security
9) Technical product management
10) Usage analytics

Personally I believe that in short term Native Apps may steal the show but it may fade in long run as its difficult to manage apps version for various devices and it requires various skills sets to develop.

I am tending more towards the Web apps using some cross-platform frameworks as many other media touch points would increase (tablets, web connected TV, etc). HTML5 would be a parallel work so that in future which ever path takes center stage .. am atleast using that technology

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